The Paraugas Awards, promoted by the Clúster da Comunicación de Galicia, recognize the work of professionals and institutions in the sector. In this edition, three projects by students from the Faculty of Communication at the University of Vigo have been selected as finalists in the student category, which aims to give visibility to emerging talent.
Larissa da Silveira, a student of the Master's Degree in Art Direction in Advertising, has been nominated finalist for her project Galego de peto, a mini keychain dictionary designed with her sister Leticia da Silveira. The project is a tribute to the Galician language and their own arrival in Galicia, connecting their childhood in Brazil with their grandfather's homeland.
Another finalist project is Frecha, sigue tu camino, a travel notebook brand inspired by the Camino de Santiago, created by Micaela Mosquera, Renan Fraga, and Valentina Rodríguez, also students of the Master's Degree in Art Direction in Advertising. The proposal seeks to reflect the creators' interests and their connection with Galicia.
Lara María Chao, a student of the Degree in Advertising and Public Relations, is competing for the award with her video Despierta humano, crea. The piece reflects on the use of artificial intelligence in the advertising sector, warning about the loss of criteria and the uniformity it can generate.
The Paraugas Awards ceremony will take place this Friday at the Jofre Theatre in Ferrol.
