The awards, held in collaboration with the College of Economists of Ourense, recognized a study on cryptocurrencies and another on professional women's football. The event was attended by academic and institutional authorities, including Montserrat Cruz, vice-rector of the Ourense campus, and Jesús Vázquez, dean of the Faculty.
The first prize went to Noa Bernárdez for her TFG "Cryptocurrencies: comparative analysis of profitability and risk between bitcoin, gold, and stocks." The work analyzes bitcoin's behavior as a financial asset compared to traditional assets, evaluating its efficiency in an investment portfolio. Bernárdez notes that bitcoin "shows a high profitability generation capacity in positive market phases, but also a higher level of risk in periods of uncertainty and instability".
The honorable mention was awarded to Natalia Cervelo for her project "Economic and competitive analysis of professional women's football: comparison between Liga F and the Women's Super League." Cervelo explains that women's football "is in a stage of continuous growth, but there are still significant economic differences, both between leagues and among clubs within the same competition." The study compared the economic situation of both leagues, concluding that the WSL has "much more economic capacity and a much more balanced distribution among clubs" than Liga F.
Before the awards ceremony, the conference "Communicating in the Age of AI. Businesses, Brands, and People" was held, delivered by María Álvarez Gómez, general director of the media agency DentsuX Spain. The activity, organized by the GEN research group and the Family Business Chair of the University of Vigo, explored the evolution of artificial intelligence usage by brands and consumers.
