Personal image is not just a matter of aesthetics, fashion, or appearance. It can also be a form of presence, coherence, and representation. From this perspective, MUSA was born, a methodology created by Margarita Murillo, author and director of Galicia Protocolo.
The MUSA Personal Image Studio translates this vision into an individualized, private, and guided online process. It is not conceived as a quick consultation or a generic style formula, but as an analysis of each person's visual identity. The method studies color palette, silhouette, face shape, style, preferences, wardrobe, and usage context, with the aim of offering clear, practical, and coherent guidance without the need for travel.
The project is developed in two complementary dimensions: as a book of applied thought and as a Personal Image Studio. The book, titled MUSA. Personal Image as a System of Representation, presents a structured view on image, body, face, color, style, context, and how each person makes visual decisions in their daily, professional, and social life.
MUSA is aimed at adults of different ages, men and women, both individuals and professionals. It does not start from a single beauty standard, a specific aesthetic, or a fixed idea of femininity or masculinity. Its field of work is personal image as a system of presence, representation, and visual decision-making, adapted to the body, face, style, life stage, and real context of each person.
MUSA understands personal image as a system of representation: a way of being, deciding, and communicating with coherence.
From Galicia Protocolo, MUSA is useful for those who wish to better understand what they project, organize their presence, and make visual decisions with more confidence. It can also assist independent professionals, representation profiles, entrepreneurs, or individuals going through a stage of personal or professional change who need their image to clearly accompany that moment.
The methodology is based on a central idea: image should not be built on imitation or the pressure of trends, but on the real reading of each person. Therefore, MUSA does not seek to impose an appearance, but to offer criteria for choosing colors, garments, proportions, styles, and visual codes that are coherent with the identity, environment, and objectives of each case.
With this proposal, Galicia Protocolo expands its work on protocol, image, representation, and the culture of good treatment. MUSA combines thought and practical application: a book to understand personal image from a deeper perspective and a personalized study to bring that understanding into real life.
