From its beginnings, the founder and manager of SOLOIMPRENTA, Juan Calvo, has been committed to offering an optimal quality service for his clients, where physical distance is not an obstacle. Through its website www.soloimprenta.es, this Galician company, currently based in Ferrol, has served for years, whether by phone, chat, or email, orders for various printing products, mainly corporate-oriented: brochures, posters, business cards, custom folders, envelopes, catalogs, displays, corporate gifts, and a long etcetera where the common thread is the personalized printing of products with the image or logo requested by the client.
The thousands of reviews gradually accumulated over these years, collected and published by an external company specialized in these tasks, Revi.io, attest to its good work. According to Juan Calvo, there are three main aspects that have allowed him to gain the trust of thousands of users of his service: a professional review of the files provided by the client, customer service provided by people who know what they are talking about, and an order tracking team until delivery.
Why these three points? 'Because in the online world and in printing companies, processes are being automated, and there are aspects that differentiate an online printing company from other sectors, and in this case, the human team is the difference, because automated file review programs do not recognize many errors before printing; hence the importance of a pre-press team to review the files,' explains the businessman.
“"There are aspects that differentiate an online printing company from other sectors, and in this case, the human team is the difference"
Online printing services have become very popular since the expansion of the internet, but 'many people looking for this service are not professionals and need advice from professionals, as there are many doubts about files, margins, bleeds, and quality; many people use, for example, ChatGPT, and that is not a design program where the quality is not suitable for printing, and it is the file review team that must advise the client.'
Finally, explains Juan Calvo, 'another fundamental aspect is after-sales service, because by relying on third parties for material delivery, incidents occur that delay order delivery; sometimes the material is needed for an event or presentation and can cause customer dissatisfaction, and here the logistics team tracks the order until delivery; it's not just sending tracking information to the client and waiting for delivery; sometimes the client doesn't know the delivery status, but our team handles that tracking.'
Finally, the head of the printing company warns against the abuse of automation: 'there are sectors where automation and the use of AI may be possible, but in this sector, human interaction is very important, from file review, customer service, and finally, timely delivery of materials, which is essential, for example, when it's for an event.'
