The initiative involves six content creators specializing in travel, tourism, and experiences, who will promote the destination's attractions through their digital platforms. This trip aims to introduce these professionals' audiences to the destination's identity through its landscapes, traditions, gastronomy, and wine culture, delving into the relationships between both territories and the role of the Portuguese Way in the area.
The program explores various dimensions of the cross-border space's identity, beginning with the history and cultural relations between both banks of the Miño through visits to different sites, such as the historic center of Tui and the fortress of Valença. The river, as a unifying element of the territory, also centralizes some activities, allowing participants to learn about its influence on the landscape, economic activity, and local traditions, particularly in wine culture.
The proposal is complemented by an approach to rural life, natural and heritage resources, and the region's commercial tradition. It also offers firsthand knowledge of the experiences, stories, and trades of the people who bring the territory to life, as well as the productive activities that help maintain the shared identity of Galicia and Portugal.
This trip is part of the tourism promotion actions developed under the VISIT RIO MINHO PLUS project, co-financed by the European Union. Its goal is to strengthen the competitiveness and sustainability of the tourism sector in the cross-border region of the Miño River, promoting cooperation between the territories of Galicia and Portugal and enhancing the value of shared resources as tourist attractions.
