The contest, part of the municipal Christmas program, seeks to encourage window decoration, revive the aesthetic of traditional Christmas, and involve businesses from all areas of the city. The central theme will be traditional Christmas, inviting establishments to evoke memories and the style of Christmases past.
Interested establishments can register for free until November 21 via the website escaparatescoruna.gal. A maximum of 400 businesses will participate, admitted on a first-come, first-served basis. Participation is open to retail businesses in the city with windows visible from the public street, excluding large chains, businesses in shopping malls, and hospitality and service establishments.
Decorations must be set up by December 3 and remain on display until at least January 5, 2027. Admitted businesses will be divided into three geographical zones to ensure a balanced proportion.
Five awards will be given in each zone: a first prize of 3,000 euros, a second of 2,000 euros, and a third of 1,000 euros, plus two honorable mentions of 500 euros each. Merchant associations can receive up to an additional 3,000 euros, with 1,000 euros for those associated with the first-prize winners of each zone.
A jury composed of specialists in commerce and window dressing, sector representatives, and City Council members will evaluate the proposals based on criteria such as originality, creativity, composition, aesthetic quality, and commercial appeal.
