The initiative, which will be implemented as a pilot project until the first quarter of 2027, allows users to express their needs through text, images, or audio and receive proposals from A Coruña's businesses. The goal is to make it easier for citizens to find what they are looking for within the city itself, promoting the specialized advice and direct interaction characteristic of local commerce, and avoiding reliance on large online platforms.
A total of 185 establishments are participating in this first phase, with 74 in the Obelisco Zone and 111 in Distrito Mallos. Beyond its technological dimension, the project aims to strengthen the commercial fabric and contribute to neighborhood life, generating economic benefits that impact society as a whole. Merchant associations play a key role in promoting the initiative and incorporating businesses.
“"LoPróximo, in reality, is much more than a simple app. It is a meeting point between buyers and the city's commercial fabric. A project with a vocation that is both global and personalized. Where each client is the protagonist and can receive direct treatment and complete assistance in the product search process."
Under the slogan «A Coruña has everything you're looking for», a communication campaign has been launched with posters, brochures, and stickers to raise awareness of LoPróximo and encourage its use among citizens, promoting a new way to find products in local shops.
LoPróximo's digital service model has already received awards for its innovation, including the award for the project with the greatest local impact at the II Entrepreneurship Meeting of the City Council of A Coruña and an honorable mention in the National Interior Commerce Awards 2025.
