The campaign, co-financed by the Xunta de Galicia's Corresponsables Plan and the Ministry of Equality, seeks to highlight new forms of masculinity that are more egalitarian and committed to real equality. The project combines social communication, education, and participatory cultural action with an accessible and relatable language.
Activities include audiovisual production to showcase men involved in caregiving in Ortigueira, training sessions in local educational centers, and the development of teaching materials and resources for educational, social, and work environments. The initiative targets the general public and collaborating entities.
The main objective is to foster a culture of shared responsibility and egalitarian masculinities, focusing on men's role in caregiving and the transformation of gender roles.
Today's activities begin at the IES Ortigueira with the workshop-talk "Homes que coidan, masculinidades disidentes" (Men Who Care, Dissident Masculinities), led by philosophy professor Pepe Cabido, an equality trainer and collaborator with the UDC.
